Verizon's How Sweet The Sound

Teaming with Publicis we created the ubiquitous Dr. Bane and the Institue for Irrational Disbelief. Shot over two days at the Brandeis Bardin Center in Los Angeles and then the second round during a one day shoot at Kean College, Hero Content created a wildly popular online character who became the basis for pre-roll advertising, his own website and myriad other online applications. The agency and client could not have been happier and the messaging; that Fiber One products really are delicious and healthy, could not have been more clear.