The online companion to the ubiquitous “Aflac Duck physical therapy” campaign, these pieces, shot in one day, add a lighthearted take on a serious subject; having the proper insurance to manage an injury or illness. All four performers reflect different aspects of the beloved duck’s road to recovery.
A hilarious holiday campaign that works all year round, CoffeeMate wanted to distinguish themselves as a brand with a comedic voice and we were happy to deliver.
"Dawn Saves Wildlife"
Narrated by Rob Lowe
To commemorate the 40th anniversary of Dawn/Procter & Gamble’s affiliation with the Marine Mammal and Bird Rescue Centers, Hero Content was tasked to create 8 documentary webisodes and a thirty second broadcast spot. Narrated by Rob Lowe the pieces have generated millions of online views and inspired a fierce brand loyalty.
Teaming with Publicis we created the ubiquitous Dr. Bane and the Institue for Irrational Disbelief. Shot over two days at the Brandeis Bardin Center in Los Angeles and then the second round during a one day shoot at Kean College, Hero Content created a wildly popular online character who became the basis for pre-roll advertising, his own website and myriad other online applications. The agency and client could not have been happier and the messaging; that Fiber One products really are delicious and healthy, could not have been more clear.
House of Lies
Knorr Homestyle Stock
with marco pierre white
A Companion to the broadcast campaign. Hero Content worked with world renowned chef Marco Pierre White as he used Knorr stock throughout his cooking. The one day shoot was chaptered into nine separate webisodic recipe videos and was very successful.
New Grand Tour
North End Grill
Northern Valley Wrestling
Continental International Restaraunt Week
How do you shoot the chefs and upper management of 12 restaurants, along with scintillating food photography in four days? Easy, call Hero Content. Top chefs like Tom Colicchio and Floyd Cardoz share their process – but not their recipes!
Four online pieces used to help in the transition of Rite Aid from traditional pharmacies to modern “wellness” centers. Profiling customers and Rite Aid Associates these were the first videos shot for the transition.
Working with celebrity spokesperson Vanessa Lachey, Hero Content shot the inaugural launch of the Tanger Style Studio. An online hub for fashion and shopping tips, featuring Vanessa and the latest styles and brands from Tanger’s wide array of clothing and accessory options.
The Big East Way
The One Show
formerly computer associates
One of our first clients. We started with a dry corporate video which grew into celebrity spokespersons; John Walsh and Michael Strahan, and evolved into full up comedy performances. We helped with their transition from CA to Total Defense. Too many applications to list here but when you are able to create customized retail promotional videos for 37 partners in a one day shoot – you must be working with a pretty efficient company!
Triple Negative Breast Cancer Foundation
Time Warner Cable
digital life campaign
Verizon's How Sweet the Sound
One of our most heartfelt endeavors Hero Content created the interstitials that played at the grand finale of Verizon’s “How Sweet the Sound” campaign, a contest to find the nation’s best gospel choir. Hero Content produced twenty six separate shoots over two years, creating mini documentaries featuring some of the kindest people we’ve ever met. The pieces were used for the live event, the website, and local advertising.