The online companion to the ubiquitous “Aflac Duck physical therapy” campaign, these pieces, shot in one day, add a lighthearted take on a serious subject; having the proper insurance to manage an injury or illness. All four performers reflect different aspects of the beloved duck’s road to recovery.
A hilarious holiday campaign that works all year round, CoffeeMate wanted to distinguish themselves as a brand with a comedic voice and we were happy to deliver.
"Dawn Saves Wildlife"
Narrated by Rob Lowe
To commemorate the 40th anniversary of Dawn/Procter & Gamble’s affiliation with the Marine Mammal and Bird Rescue Centers, Hero Content was tasked to create 8 documentary webisodes and a thirty second broadcast spot. Narrated by Rob Lowe the pieces have generated millions of online views and inspired a fierce brand loyalty.
Teaming with Publicis we created the ubiquitous Dr. Bane and the Institue for Irrational Disbelief. Shot over two days at the Brandeis Bardin Center in Los Angeles and then the second round during a one day shoot at Kean College, Hero Content created a wildly popular online character who became the basis for pre-roll advertising, his own website and myriad other online applications. The agency and client could not have been happier and the messaging; that Fiber One products really are delicious and healthy, could not have been more clear.
House of Lies
Knorr Homestyle Stock
with marco pierre white
A Companion to the broadcast campaign. Hero Content worked with world renowned chef Marco Pierre White as he used Knorr stock throughout his cooking. The one day shoot was chaptered into nine separate webisodic recipe videos and was very successful.