"Dawn Saves Wildlife" Narrated by Rob Lowe

To commemorate the 40th anniversary of Dawn/Procter & Gamble’s affiliation with the Marine Mammal and Bird Rescue Centers, Hero Content was tasked to create 8 documentary webisodes and a thirty second broadcast spot. Narrated by Rob Lowe the pieces have generated millions of online views and inspired a fierce brand loyalty.

Besides creating an award winning web series for a competitive price, Dawn was also able to cut one 30 second piece for national broadcast entirely from the documentary footage as well as use it in several other projects and promotions.